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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
book

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

by Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
October 2014
Beginner to intermediate content levelBeginner to intermediate
272 pages
7h 52m
English
IBM Press
Content preview from Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

Chapter 4. Social MDM Reference Architecture

Reference architectures encapsulate architectural best practices harvested and harnessed from a series of implementations. In this chapter, we introduce the Social MDM Reference Architecture regarding its key capabilities based on the capability framework. The primary purpose of this chapter is to enable you to understand the relevant components, their relationships, and interactions for building MDM solutions—specifically for Social MDM use cases.

Introduction

In this chapter, we introduce the Social MDM Reference Architecture (Social MDM RA). We do this by embedding a master data management (MDM) system in the broader enterprise context of operational and analytical systems. With the rise of Big ...

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Publisher Resources

ISBN: 9780133509823Purchase book