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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight
book

Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

by Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson
October 2014
Beginner to intermediate content levelBeginner to intermediate
272 pages
7h 52m
English
IBM Press
Content preview from Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

Chapter 9. Future Trends in MDM

Although Social MDM itself is a significant step in the way that MDM is currently used, it represents only one step in the ongoing evolution of Master Data Management. In this chapter, we explore some of the emerging technical trends that will enhance and enrich MDM implementations with new capabilities and new ways in which to realize business value from MDM technologies.

In the first section, we start with the heart of most MDM systems: entity resolution and matching. We also discuss how we are extending our ability to accurately match entities with additional sources of information, in particular how we can operate at lower likelihood values typical in associating social media data with structured, information ...

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Publisher Resources

ISBN: 9780133509823Purchase book