Beyond Borders: Web Globalization Strategies

THINKING GLOBALLY

Thinking globally requires big thinking. Put aside budgetary constraints for a moment and think of every possible country or region your company might want to target:

India?

Malaysia?

The Middle East?

Although these three markets might not be at the top of a company’s globalization strategy, it’s just a matter of time before they get there. There are more than 1.5 billion people in these three markets alone, and their buying power is exploding. Even if you plan to enter only a few European markets this year, you might someday end up like IBM, with 62 localized web sites. If you want to build a global company, you need to think global from the beginning.

Thinking Big Coke has 26 localized web sites. Lycos has 34 localized ...