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Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, Fourth Edition by Cliff Atkinson

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2Busting the Top 3 Myths About Powerpoint

In this chapter, you will:

  • Learn the top myths that stand in the way of effective visual storytelling.

  • Review key research principles that every presenter needs to know.

  • Compare the research principles with BBP and the conventional approach.

The presentation in Chapter 1 showed how one person with software and a projector could transform a room into a theater of persuasion, and tell a compelling visual story that gets results measured in millions—and billions—of dollars.

Yet it’s not just courtrooms where the power of visual storytelling is getting big results these days; it’s also happening in ...

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