In this chapter, you will:
■ Learn the top myths that stand in the way of effective visual storytelling.
■ Review key research principles that every presenter needs to know.
■ Compare the research principles with BBP and the conventional approach.
The presentation in Chapter 1 showed how one person with software and a projector could transform a room into a theater of persuasion, and tell a compelling visual story that gets results measured in millions—and billions—of dollars.
Yet it’s not just courtrooms where the power of visual storytelling is getting big results these days; it’s also happening in ...