3The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling

In this chapter, you will:

  • Review step-by-step how the Beyond Bullet Points (BBP) Story Template creates the foundation for your presentation that you will build upon with your narration and graphics.

  • Review the 5 Principles and 10 Building Blocks of persuasive visual storytelling.

  • Prepare the BBP Story Template for your next presentation, and review three guidelines for writing headlines.

The toughest part of preparing a persuasive visual story is knowing where to begin. As each of us faces the prospect of transforming a mountain of information into an easily understood ...

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