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Beyond Competitive Advantage
book

Beyond Competitive Advantage

by Todd Zenger
May 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
4h 7m
English
Harvard Business Review Press
Content preview from Beyond Competitive Advantage
Value creation in all domains, from product development to strategy, involves a process of creatively recombining existing elements in novel ways.1 James Burke, author of the PBS series Connections, which documents the origins of great discoveries, noted that: “ … at no time did an invention come out of thin air into somebody’s head … You just had to put a number of bits and pieces that were already there, together, in the right way.”2 Steve Jobs similarly characterized the design process as “keeping five thousand things in your brain … and fitting them all together … in new and different ways to get what you want.”3
The corporate strategist’s task is no different. It is to assemble available ...
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Publisher Resources

ISBN: 9781633690011