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Beyond Competitive Advantage
book

Beyond Competitive Advantage

by Todd Zenger
May 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
4h 7m
English
Harvard Business Review Press
Content preview from Beyond Competitive Advantage
The real power of a well-crafted corporate theory becomes evident as companies go shopping for the assets to test their theories. Value creation through markets always comes down to prices paid, and a good corporate theory enables the acquirer to spot bargains that are uniquely discerned or uniquely available to it. Mittal Steel is a good example. From its origin in 1976 until 1989, Mittal Steel was a very small player in a global steel industry plagued by low profitability. Its operations consisted solely of a small mill in Indonesia. Mittal applied a then-new iron ore input technology (direct reduced iron, or DRI) to produce steel and afterward simply expanded with the economic growth of Indonesia.
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Publisher Resources

ISBN: 9781633690011