Introduction
  1. Charles S. Pierce, “The Logic of Abduction,” Pierce’s Essays in the Philosophy of Science ed. Vincent Tomas (New York: Liberal Arts Press, 1957), 195–205.
  2. Michael Porter, “What Is Strategy?” Harvard Business Review, November–December 1996.
  3. Dan Lovallo and Lenny T. Mendonca, “Strategy’s Strategist: An Interview with Richard Rumelt,” McKinsey Quarterly, August 2007.
  4. Ibid.
  5. Thomas J. Peters and Robert H. Waterman, Jr., In Search of Excellence: Lessons from America’s Best-Run Companies (New York: Harper & Row, 1982).
  6. John A. Byrne, “Oops! Who’s Excellent Now?” BusinessWeek, November 5, 1984.
  7. James C. Collins and Jerry I. Porras, Built to Last: Successful Habits of Visionary Companies ...

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