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Beyond Disruption
book

Beyond Disruption

by W. Chan Kim, Renée A. Mauborgne
May 2023
Intermediate to advanced content levelIntermediate to advanced
240 pages
5h 7m
English
Harvard Business Review Press
Audiobook available
Content preview from Beyond Disruption

Chapter Three The Four Sources of Business Advantage

When thinking about innovation and growth, the economic and social impact of your approach is not all that matters. What also matters is an organization’s ability to successfully implement it. Disruptive creation has an advantage in that the industry to be disrupted provides a clear target of a known market size and deals with a known need for which people have demonstrated a willingness to pay. Nondisruptive creation may appear more challenging precisely because it occurs outside existing market boundaries, where there is no such target or known need for which people have demonstrated a willingness to pay.

In the second part of this book, which is all about learning to identify and capture ...

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Publisher Resources

ISBN: 9781647821333