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Beyond Learning Objectives: Develop Measurable Objectives That Link to the Bottom Line by Patricia Pulliam Phillips, Jack J. Phillips

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CHAPTER 4

2 Reaction Objectives

Any project leader, program coordinator, or facilitator desires a positive reaction to his or her efforts. Unfortunately, the terms positive and reaction are vague. Sometimes a specific reaction to the project or program is desired. While Level 0 (Input) objectives set the scope of the program, Level 1 (Reaction) objectives tell us what initial success to expect. Projects can go astray with an adverse reaction. If participants view program content or project intent as irrelevant, the likelihood that anything will change is slim. Consequently, defining the desired reaction through a reaction objective is an important ...

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