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STRATEGIC PLANNING

What is this practice and how effective is it?

Strategic planning is a process for determining medium- or long-term goals and how the organization will reach them. Done well, the process should stimulate imaginative or breakthrough thinking and enable the organization to adapt to change. But for most, the planning process is bureaucratic and regimented and driven by the accounting calendar rather than changes in the market. We will examine how leaders overcome these problems and use the planning process to adapt, improve, and endure over extended periods.

Alternative names and related topics: innovation; growth strategies; scenario and contingency planning

In the days when competitors’ actions were more predictable and suppliers ...

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