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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 5

Beyond Powerful Radio

Local vs. National Programming

“People will forget what you said, people will forget what you did,but people will never forget how you made them feel.”

—Maya Angelou

 

When you tune your radio to hear a favorite program or music, do you know where the show originates? Is this show coming from your town, or from New York, London, Chicago or Los Angeles? If you're listening because you like a certain personality or the content of a show, do you care where it comes from?

In America, and throughout the world, radio stations are licensed to cover local communities, and to serve them. Yet, mainly for economic reasons, many stations have opted to broadcast a full slate of programming generated elsewhere. Others provide ...

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