CHAPTER 11
Beyond Powerful Radio
Show Prep
“If I had eight hours to chop down a tree, I'd spend six hours sharpening the axe.”
—Abraham Lincoln
“All truly wise thoughts have been thought already thousands of times; but to make them truly ours, we must think them over again honestly, until they take root in our personal experience.”
—Goethe
Why Is Prep Crucial?
A general would never go into battle without a plan. A surgeon would never go into the operating room without a preliminary work-up. Yet it is surprising how many air personalities show up for work and just wait to see what happens. Some days they might get lucky, but for winning over the long haul, show prep is essential. If a talent is prepared, it does not matter if he or she slides ...
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