O'Reilly logo

Beyond Powerful Radio, 2nd Edition by Valerie Geller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 32

Beyond Powerful Radio

Fundraising & Giving

“If you have much, give of your wealth;If you have little, give of your heart”

—Arab proverb

 

Money hasn't always been a problem for broadcasters. In Europe as well as in the United States many non-commercial stations historically received a substantial amount of their funding from government grants or taxes. They never had to think about bringing in money to survive. Now much of that is changed. Many stations now need to ask for money from listeners and solicit corporate sponsorships in order to continue operating.

While there are different needs for commercial and non-commercial stations, savvy broadcasters know that fundraising and cause-oriented programming go hand-in-hand. Radio and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required