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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 33

Beyond Powerful Radio

LifeStage Demographics

“Life is long, but time is short.”

—Eric Schmidt

Traditional Demographics vs. How We Live

The pivotal moment happened ten years ago during a focus group. As our group began leaving the room, I noticed a young woman in her twenties, one of the participants, saying “hello” to a fifty-one-year-old lady she met in the hall on her way out. As they began to chat, the years between them melted away. Both had young children, attended the same “Mommy and Me” classes, were buying mini-vans, and had stayed at the same hotel in Disneyworld.

Two women, twenty-eight years apart, with the same interests: Both in the same LifeStage. Both comprise the new make up of LifeStage Demographics™.

At that moment ...

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