Chapter 7

Settling in for the Duration—Avon Products, Inc.

Avon’s commitment to building a diverse work force had its roots in the affirmative action programs of the 1970s. The company’s progress toward its goals has not been smooth or steady. Creating and managing a diverse work force is a process, not a destination.

Since the early 1970s, the company has had clear hiring objectives, a Women and Minority Task Force that reported on issues to senior management, and top management that was consistently supportive. As a result of its aggressive affirmative action programs, Avon has been viewed as a good place for women and minorities to work. Today, Avon has more women officers and directors than any other Fortune 500 company, and nearly 20 percent ...

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