If you haven’t figured this out yet, the new social media—services like Twitter, Facebook, and LinkedIn (to name only three)—is one huge word-of-mouth and referral machine.
This chapter looks at some of the basic things you should be doing with the new social media to stimulate referrals and word of mouth or “word of Internet.”
You never want to be your own best kept secret. When people talk about you and others go looking, are you easy to find?
1. Maintain a website. You can be assured that most of the people who hear about you will go to your website before calling you (or before you contact them). Make sure your website is maximized for SEO (search engine optimization). ...