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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
book

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

by Bill Cates
April 2013
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 1m
English
McGraw-Hill
Content preview from Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

5 CREATE “WORD OF INTERNET”

CREATE “WORD OF INTERNET”

If you haven’t figured this out yet, the new social media—services like Twitter, Facebook, and LinkedIn (to name only three)—is one huge word-of-mouth and referral machine.

This chapter looks at some of the basic things you should be doing with the new social media to stimulate referrals and word of mouth or “word of Internet.”

Are You Easy to Find?

You never want to be your own best kept secret. When people talk about you and others go looking, are you easy to find?

1. Maintain a website. You can be assured that most of the people who hear about you will go to your website before calling you (or before you contact them). Make sure your website is maximized for SEO (search engine optimization). ...

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Publisher Resources

ISBN: 9780071791663