8 EVENT MARKETING
TAP INTO THE POWER OF EVENT MARKETING
As I mentioned before, one of the highest forms of introduction is an in-person introduction. You can turbocharge that strategy with event marketing. Event marketing removes all the possible pressure that prospects might feel in meeting with you for the first time. At an event—especially a social event—they know they’re not going to be asked to do business with you right away. They get a chance to meet you and see if they like you. Then they’ll be more ready and willing to meet with you in a business setting. Often their thinking is, “My friend George likes and trusts you; I’ll see if I like you first, before we talk business.”
This chapter will give you the basics of event marketing as ...
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