O'Reilly logo

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

8 EVENT MARKETING

TAP INTO THE POWER OF EVENT MARKETING

As I mentioned before, one of the highest forms of introduction is an in-person introduction. You can turbocharge that strategy with event marketing. Event marketing removes all the possible pressure that prospects might feel in meeting with you for the first time. At an event—especially a social event—they know they’re not going to be asked to do business with you right away. They get a chance to meet you and see if they like you. Then they’ll be more ready and willing to meet with you in a business setting. Often their thinking is, “My friend George likes and trusts you; I’ll see if I like you first, before we talk business.”

This chapter will give you the basics of event marketing as ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required