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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
book

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

by Bill Cates
April 2013
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 1m
English
McGraw-Hill
Content preview from Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

8 EVENT MARKETING

TAP INTO THE POWER OF EVENT MARKETING

As I mentioned before, one of the highest forms of introduction is an in-person introduction. You can turbocharge that strategy with event marketing. Event marketing removes all the possible pressure that prospects might feel in meeting with you for the first time. At an event—especially a social event—they know they’re not going to be asked to do business with you right away. They get a chance to meet you and see if they like you. Then they’ll be more ready and willing to meet with you in a business setting. Often their thinking is, “My friend George likes and trusts you; I’ll see if I like you first, before we talk business.”

This chapter will give you the basics of event marketing as ...

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Publisher Resources

ISBN: 9780071791663