Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

FOREWORD

It is a real pleasure for me to write this foreword for my friend and colleague Bill Cates. Bill and I have known each other and worked together for years in the exciting business of selling and personal success. He is now the foremost authority in America on helping professionals acquire more and better clients through referrals, faster and easier than ever before, and helping companies build a thriving referral culture.

When I began selling in my early twenties, I received no training except the words “go out and talk to as many people as you can.” I worked for many months, making calls and going from door to door, making very few sales, and feeling both frustrated and inadequate. Finally, I began asking the question “Why is it that ...