Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

INTRODUCTION

THE PERPETUAL REVENUE SYSTEM^™

For 18 years, I’ve been helping businesses of all sizes acquire new clients through referrals. For individual sales professionals, to small business owners, to Fortune 100 companies, I’ve produced growth for my clients. My first three books focused on the referral process itself—becoming more referable, getting referrals without asking, asking in a confident manner without pushing or begging, networking more effectively, using reputation marketing, and engaging in all the other strategies that generate an unlimited supply of referrals. But a referral isn’t the end game, is it? Getting a referral is only a means to an end in your efforts to obtain a new client. While a referral is clearly the best way ...