CHAPTER 2

Pressures on Corporate Behavior

Companies must respond to the pressures placed upon them to change their behavior by their stakeholders, which include investors, customers, suppliers, employees, and sometimes the general public. These pressures encompass the company’s effect on the environment, to help preserve it, or at least to disclose their effect on the environment and the effects of the environment on them in their annual or sustainability reports. There are also pressures to adopt some kind of social responsibility policy and to disclose pertinent details of their governance policies. This includes their stance on diversity, particularly the gender representations on their boards, and in management.

Stakeholder activism has gained ...

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