The apparent conflict felt by some people that paying attention to sustainability will hurt profits has been mentioned several times and is a widely held concern. But when you look into it, it is not only an unfounded concern; there is a widespread conclusion by many researchers that the opposite is true—paying attention to sustainability will enhance profits. Not paying attention to it will likely lessen profits, certainly in the longer term.
According to a recent study by Professor Witold Henisz of the Wharton School of Business, business leaders do not have to choose between their values and creating value. The study sets out the long-term business case for managers to pursue a wider purpose that contributes ...
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