Discover how to connect with and inspire employees throughout an organization.
Improve your leadership skills -- even if you aren't a "natural" communicator -- with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results. They also show how internal communications professionals can improve an organization's communication to the outside world.
Bob Matha (Chicago, IL) has 30 years of experience in business communications as a consultant and executive. Macy Boehm (Chicago, IL) has spent 15 years in business communications. Matha and Boehm are principals of Basics 3, a leadership communications consulting firm, and also serve as senior internal communications advisors to clients of Ogilvy Public Relations Worldwide.
Table of Contents
- The Authors
- 1. The Power of Communication
2. On Strategy Communication: An Overview
- 2.1. THE ACTION EQUATION
- 2.2. THE PEOPLE CHANNEL
- 2.3. SUMMARY
3. Do: What Do You Need Employees to Do?
- 3.1. THE ELEMENTS OF ON STRATEGY DIRECTION
- 3.2. SETTING A CLEAR PATH FOR THE LAND OF OZ
- 3.3. SUMMARY
- 4. Know: What Do Employees Need to Know to Take Action?
- 5. Feel: What Do Employees Need to Feel to Take Action?
- 6. The "Why Nots": What's Getting in the Way?
- 7. Package: Turn the Action Equation into a Conversation
- 8. Align: Make Sure All Leaders Are On Strategy
- 9. Equip: Give Leaders the Tools They Need to Communicate On Strategy
10. Drive and Support: Orchestrate and Sustain On Strategy Conversation
- 10.1. CREATE A DRUMBEAT
- 10.2. TO RAISE THE VOLUME, RUN A CAMPAIGN
- 10.3. HOW COMMUNICATION (THE FUNCTION) CAN HELP
- 10.4. SUMMARY
- 11. You: The Top Leader's Role
12. "How to" Resource Guide
- 12.1. CONDUCTING DISCUSSION GROUPS
- 12.2. THE MEMORY GAME
- 12.3. ALIGNMENT INTERVIEWS AND SNAPSHOT
- 12.4. THE CONSIDER-DIALOGUE-SOLVE PROCESS
- 12.5. CONDUCTING A "RED FACE" TEST
- 12.6. IDENTIFYING INFORMAL LEADERS
- 12.7. SELECTING VEHICLES: OPPORTUNITIES ABOUND
- Glossary of Terms
- Title: Beyond the Babble: Leadership Communication That Drives Results
- Release date: July 2008
- Publisher(s): Jossey-Bass
- ISBN: 9780470200483