Beyond the Core

2

Visualizing the Ideal

The First Principle of Adjacency Growth

Repeatability is the essence of mastery and control. “Relentless repeatability” was a phrase used by golf legend Ben Hogan to describe the driving force behind his professional success, and it is an apt term for one of the most critical elements in the growth of companies, the discovery of a repeatable formula to drive profitable growth. Hogan, the human embodiment of this concept, was known for playing golf with “the burning frigidity of dry ice,” and a repeatability that remains legendary. But, as with adjacency expansion, this repeatability did not come easily. It required intense preparation and attention to surprising levels of detail, and in so doing, Hogan distanced himself ...