Preface
The drive for growth has been fundamental to businesses for centuries. If businesses have a primal urge, it is the need for profitable growth. That growth is the source of value creation to shareholders. It is the gravitational pull that attracts and retains the best people. It is the life force of the organization. And it is the fuel to outpace competitors. No business that has failed to grow has ever been able to maintain excellence over time; this has always been true and probably always will be.
Yet, something has changed the game fundamentally, increasing the pressures to find growth more than ever before, raising to new levels the penalties for failure, and moving the goalposts of growth farther down the field. No other period ...
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