6 ◾ Beyond the Days of the Giants
fewer CPAs in the face of increased specialization only makes the value-cre-
ation problem worse. As client duties move from very many generally skilled
retirees to very few specialist-trained successors, our value-creation capa-
bility will teeter under the strain. We need more CPAs, not fewer, to create
maximum financial leverage.
Find New Ancillary Services
Firms can bring new technology, financial services, human capital systems, and
other consulting products on board to shore up the revenues necessary to help
maintain top-line volume. Depending on your ability to horizontally integrate
those offerings, you might thus get some overhead contribution. Unfortunately,
the Great Recession seems to be putting as ...