The Days of the Giants ◾ 11
of the New Giants. And we need to start the process right now if we’re to
survive as a thriving and relevant profession.
So, while we don’t need to worry about practitioner-to-practitioner com-
mitment just yet, it will be critical down the road. Junior practitioners want
to look up to their senior colleagues. They want to feel as though they’re
joined with them in pursuit of a holy mission. And we desperately need a
new value-creation car to drive along the highway of that mission to inspire
that commitment.
But before asking practitioners to commit to one another, before ventur-
ing into the Days of the New Giants, firms will first need to make three other
important commitments—not from practitioner to practitioner— ...