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Chapter 5
The Efficiency Equation
Having made the three commitments necessary to lay the foundation for
solving the value-creation and commitment crises that the Giants told us
about, we’re now ready to start actually doing stuff to resolve them. It was
important work getting here, though. We’ll need those principles as a mea-
suring stick for moving forward.
In times of unsettling change, people need principles to measure their
progress rather than rules to follow. Rules are devised by a political pro-
cess and, as such, are compromises. Principles, on the other hand, are not
just guiding lights. They’re immovable mountains that we cannot chan ...