70 ◾ Beyond the Days of the Giants
This illustrates a typical problem that can go unnoticed in our age of
high-productivity expectations and specialization demands. For example,
there are very specialized people employed in this company whose job it
is to engineer packaging. And there are people employed who oversee the
logistics of product movement through the company and out to the con-
sumer. Not only are they all experts in their fields, but the productivity
demands of the Great Recession mean there are far fewer specialists now,
and each one is doing far more work.
So, as highly motivated experts in their fields, they spend their days ago-
nizing over every aspect of the “big things” associated with their specialized
contributions to the ...