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Chapter 8
Entrepreneurialism by Design
One of the most worrisome trends for our Giants as they try to mentor
young practitioners is the perceived lack of entrepreneurial spirit within the
next generation. There doesn’t seem to be that same drive that people need
to find new things to do, crack new markets, and lead others into battle on
a new frontier. Since we replaced our departing Finder Giants with salespeo-
ple, we’ve let the upcoming practitioners off the hook to some degree—first
in exasperation, then in resignation. Better to leave selling to professionals,
we finally conceded.
Of course, we now know that Finders-for-salespeople was not an ...