2.6.3. Direct and targeted recruiting
The third way to recruit is in a direct and targeted way. That is, rather than intercepting users or going through a panel to recruit them, you're soliciting them directly. There are a few ways of going about this.
Emailing
If you have a predefined list of potential participants, you can email invitations to them directly. This may be a customer list you have or perhaps an email list that you rented from a market research company. Just be careful about a few things. First, some email list brokers are not very careful about the quality of their participants. Participation rate can also be lower than usual if people did not know that they were explicitly being added to a list. As with panels, do your homework ...
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