When a man is trying to sell you something, don’t imagine he is always that polite.
Edgar Watson Howe
I have been writing, editing, reviewing and managing bids, proposals and tenders for a long time, with a success rate that has improved with experience. A common theme over the years is that people whose main job is not writing for proposals (or even those whose main job does not involve much writing for non-specialists) find it hard to do. The goal of this book is to make it easier for them. A spin-off benefit is that people evaluating the resultant proposals, the audience, will have a better, more productive time, too.
That there might be a need for such a book was illustrated by an experience I had a few years ago.