2 WHAT IS A PROPOSAL?
Any project sold by a professional sales team and purchased by a professional procurement team will have a combination of price, performance and timetable that is impossible to achieve.
AT A GLANCE
At the risk of being thought lazy I’ll reuse part of the dictionary definition of a proposal given in the introduction to this book:
An act of tendering, a formal offer duly made by one party to another, an offer made in writing by one party to another (frequently to a public body) at an inclusive price or uniform rate, an order for the supply or purchase of goods ...