7 SUPPLIER AND CLIENT CULTURE
We do not make a world of our own, but fall into institutions already made, and have to accommodate ourselves to them to be useful at all.
AT A GLANCE
As with all writing, the guiding principle for proposals is ‘know your audience.’ Often time is so pressing that it is all you can do to try and answer the question and get the basics across. But it is always worth taking the time to find out something about the organisation you are bidding to, or better still the people who ...