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Bids, Proposals and Tenders - Succeeding with effective writing by David Nickson

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7 SUPPLIER AND CLIENT CULTURE

We do not make a world of our own, but fall into institutions already made, and have to accommodate ourselves to them to be useful at all.

Emerson

AT A GLANCE

  • effects of the culture of both supplier and customer on the style, content and presentation of a proposal;
  • issues and their resolution;
  • examples from the public and private sectors;
  • the audience(s) you are writing for.

INTRODUCTION

As with all writing, the guiding principle for proposals is ‘know your audience.’ Often time is so pressing that it is all you can do to try and answer the question and get the basics across. But it is always worth taking the time to find out something about the organisation you are bidding to, or better still the people who ...

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