Companies in all industries are trying to capitalize on the Big Data revolution with the belief that the ability to collect and quickly analyze huge streams of data will provide new insights, better decisions, and a better customer experience.
But Donald Marchand and Joe Peppard have found that when Big Data and analytics projects are implemented like other major IT initiatives, they often fail to produce the results desired by executives. Their conclusion: these projects should be implemented differently from other IT projects and should be based on understanding how people create and use information. Ultimately, businesses need to focus on the business problem and choose the technology that best addresses that problem. Tune in now to learn how you can make your IT projects successful in 2013.