12 The Future of Big Data in Customer Experience and Inventory Management
12.1 Introduction
Big data, a topic that is now frequently addressed in terms of growth and innovation, has drawn the attention of some of the biggest retailers in the world and has been shown to be a practical response to margin challenges [1] and expanding retail competitors. Big data is a general term that refers to big data collections that are too massive, quick, or complicated to handle using standard methods [2,3]. Yet, the word has grown to be associated with the profession of methodically processing and analyzing data to discover relationships and correlations, particularly ...
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