True genius resides in the capacity for evaluation of uncertain, hazardous, and conflicting information.
Parts I and II explained the proper tools with which to manage data and the tools for analyzing it. Part II also discussed the techniques that give you the best opportunities to uncover new information and confirm your hypotheses about your business. In this part, I have compiled a collection of cases that illustrate companies that have been able to use this information to find business value. In some cases, this value has amounted to millions of dollars added or millions of dollars saved, but in each case analytics were successfully applied to well-stored and prepared data that improved the business.
I have worked with each of these companies to varying degrees. In a few cases, I served in an advisory role or gave details about the software they were using to help them efficiently achieve their business objective. In others, I was more involved and actually performed the analysis myself to help prove out the business value.
These cases come from companies in different industries and counties. In most cases, they are large multinational corporations that faced and overcame major challenges in using their data effectively. My hope is that you can use these cases as a blueprint for applying process and experience to your business challenge to make rapid headway and achieve results. Taking raw data ...