Book description
Capitalise on big data to add value to your small businessWritten by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business.
Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions.
- Shows you how to use big data to make sense of user activity on social networks and customer transactions
- Demonstrates how to capture, store, search, share, analyse and visualise analytics
- Helps you turn your data into actionable insights
- Explains how to use big data to your advantage in order to transform your small business
If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
Table of contents
-
- Cover
- Introduction
- Part I: Getting Started with Big Data Basics
- Part II: Unpacking Big Data
- Part III: A Brave New World for Small Business
-
Part IV: Show Time! Making Big Data Work for Small Business
- Chapter 10: Creating a Big Data Strategy
-
Chapter 11: Applying Data in Your Business: Decision Making
- Starting with Strategy
- Honing in on the Business Area
- Identifying Your Unanswered Questions
- Finding the Data to Answer Your Questions
- Identifying What You Already Have or Have Access To
- Working Out if the Costs and Effort Are Justified
- Collecting the Data
- Analysing the Data
- Presenting and Distributing the Insights
- Incorporating the Learning into the Business
- Chapter 12: Applying Data in Your Business: Operations
- Chapter 13: Creating a Big Data Culture in Your Business
-
Part V: The Part of Tens
-
Chapter 14: Ten Biggest Big Data Mistakes to Avoid
- Collecting Data on Everything
- Collecting Only the Fashionable Data
- Going Straight to External Unstructured Big Data
- Getting Overwhelmed by the Volume of Existing Data
- Ignoring Small Data
- Throwing Money at the Problem
- Not Matching Big Data to Your Strategic Questions
- Not Involving the Right People in Your Big Data Strategy
- Collecting the Data and Not Analysing It
- Analysing the Data but Not Reporting the Results in a User-friendly Way
- Chapter 15: Ten Free Big Data Sources
- Chapter 16: Ten Key Big Data Collection Tools
-
Chapter 14: Ten Biggest Big Data Mistakes to Avoid
- About the Author
- Cheat Sheet
- Connect with Dummies
- End User License Agreement
Product information
- Title: Big Data For Small Business For Dummies
- Author(s):
- Release date: January 2016
- Publisher(s): For Dummies
- ISBN: 9781119027034
You might also like
book
Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution
Investors and technology gurus have called big data one of the most important trends to come …
article
Three Ways to Sell Value in B2B Markets
As customers face pressure to reduce costs while maintaining profitability, value-based selling (VBS) has become critical …
book
Big Data For Dummies
Find the right big data solution for your business or organization Big data management is one …
article
Why So Many Data Science Projects Fail to Deliver
Many companies are unable to consistently gain business value from their investments in big data, artificial …