book

Big Data For Small Business For Dummies

by Bernard Marr

January 2016

Beginner to intermediate

256 pages

6h 43m

English

For Dummies

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About This BookFoolish AssumptionsIcons Used in This BookBeyond the BookWhere to Go from Here
Why Big Data Matters to Every Business, Big and SmallUnderstanding Big Data in More DetailData, Data EverywhereMaking Key Big Data DecisionsMaking Big Data Work for You
Breaking Big Data into Four VsUnderstanding Why Big Data is Such Big NewsWhy Now? A Cloud Full of DataWhat Next for Big Data?
Understanding Your Customers and MarketsImproving Your OperationsTackling Your Key Business EnablersPredicting Performance
Deploying Order: Structured DataCoping With Messy Data: Unstructured or Semi-Structured DataDiscovering the Data You Already Have (Internal Data)Accessing the Data That Is Out There (External Data)What Type of Data is Best for Me?
Tracking Activity DataEavesdropping on ConversationsPicturing Images and PhotosSensing Your Way to New DataDiscovering the Internet of Things
The Perfect Storm: Developments that Make Big Data PossibleBreaking Down the Analytic Possibilities

Moving from Data to Insights to KnowledgeGetting Insights to the People Who Need ThemGetting the Insights to the Machines that Need Them
Big Data and the Skills Shortage ChallengeSix Key Big Data Skills Any Business NeedsUnderstanding Two Very Different Types of Data ScientistBuilding Big Data Skills In-HouseSourcing External Skills
Making Big Data Infrastructure DecisionsBig Data on a Budget: Introducing Big Data as a ServiceIntroducing the Four Layers of Big DataSourcing Your DataStoring Big DataTurning Data into InsightsPresenting the Insights
Deciding How to Use Big DataSmall Can be Beautiful: How Not to Collect EverythingThe Key Steps in Creating Your Big Data Strategy
Starting with StrategyHoning in on the Business AreaIdentifying Your Unanswered QuestionsFinding the Data to Answer Your QuestionsIdentifying What You Already Have or Have Access ToWorking Out if the Costs and Effort Are JustifiedCollecting the DataAnalysing the DataPresenting and Distributing the InsightsIncorporating the Learning into the Business
Understanding the Role of DataSourcing the Required DataWeighing up Costs and BenefitsSecuring OwnershipManaging the DataEstablishing Infrastructure and TechnologyTesting and Piloting OperationsTransforming Your Operations
Moving to Fact-Based Decision MakingAllowing Data to Influence StrategyIdentifying New or Additional Business Models
Collecting Data on EverythingCollecting Only the Fashionable DataGoing Straight to External Unstructured Big DataGetting Overwhelmed by the Volume of Existing DataIgnoring Small DataThrowing Money at the ProblemNot Matching Big Data to Your Strategic QuestionsNot Involving the Right People in Your Big Data StrategyCollecting the Data and Not Analysing ItAnalysing the Data but Not Reporting the Results in a User-friendly Way
Data.gov (US Government Data)US Census BureauEuropean Union Open Data PortalData.gov.ukHealthData.govGoogle TrendsFacebook GraphWeather Data SourcesFederal Reserve Economic DataGoogle Maps
Smartphone GPS SensorSmartphone Accelerometer SensorTelematics SystemWi-Fi SignalsLinkedInFacebookTwitterMachine SensorsTransaction DataFinance Data

Content preview from Big Data For Small Business For Dummies

Part IV

Show Time! Making Big Data Work for Small Business

Find out more about why a big data strategy is so important at www.dummies.com/extras/bigdataforsmallbusiness.

In this part …

Start with creating a big data strategy.

Make a solid business case for using big data.

Enhance your business decision making with data.

Transform your business operations with data.

Build a culture that emphasises data-based decision making ...

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Publisher Resources

ISBN: 9781119027034Purchase book