Chapter 2. Business Motivations and Drivers for Big Data Adoption


Marketplace Dynamics

Business Architecture

Business Process Management

Information and Communications Technology

Internet of Everything (IoE)

In many organizations it is now acceptable for a business to be architected in much the same way as its technology. This shift in perspective is reflected in the expanding domain of enterprise architecture, which used to be closely aligned with technology architecture but now includes business architecture as well. Although businesses still view themselves from a mechanistic system’s point of view, with command and control being passed from ...

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