book

Big Data MBA

by Bill Schmarzo

December 2015

Beginner to intermediate

312 pages

7h 14m

English

Wiley

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Overview of the Book and TechnologyHow This Book Is OrganizedWho Should Read This BookTools You Will NeedWhat's on the WebsiteWhat This Means for You
Big Data MBA IntroductionFocus Big Data on Driving Competitive DifferentiationCritical Importance of “Thinking Differently”SummaryHomework AssignmentNotes
Introducing the Big Data Business Model Maturity IndexBig Data Business Model Maturity Index Lessons LearnedSummaryHomework Assignment
Establishing Common Business TerminologyIntroducing the Big Data Strategy DocumentIntroducing the Prioritization MatrixUsing the Big Data Strategy Document to Win the World SeriesSummaryHomework AssignmentNotes
The Unintelligent User ExperienceConsumer Case Study: Improve Customer EngagementBusiness Case Study: Enable Frontline EmployeesB2B Case Study: Make the Channel More EffectiveSummaryHomework Assignment
What Is Data Science?The Analyst Characteristics Are DifferentThe Analytic Approaches Are DifferentThe Data Models Are DifferentThe View of the Business Is DifferentSummaryHomework AssignmentNotes
Data Science Case Study SetupFundamental Exploratory AnalyticsAnalytic Algorithms and ModelsSummaryHomework AssignmentNotes
Introduction to the Data LakeCharacteristics of a Business-Ready Data LakeUsing the Data Lake to Cross the Analytics ChasmModernize Your Data and Analytics EnvironmentAnalytics Hub and Spoke Analytics ArchitectureEarly LearningsWhat Does the Future Hold?SummaryHomework AssignmentNotes

The Process of Thinking Like a Data ScientistSummaryHomework AssignmentNotes
“By” Analysis Introduction“By” Analysis ExerciseFoot Locker Use Case “By” AnalysisSummaryHomework AssignmentNotes
Definition of a ScoreFICO Score ExampleOther Industry Score ExamplesLeBron James Exercise ContinuedFoot Locker Example ContinuedSummaryHomework AssignmentNotes
Fitness Tracker Monetization ExampleSummaryHomework AssignmentNotes
Business Metamorphosis ReviewBusiness Metamorphosis ExerciseBusiness Metamorphosis in Health CareSummaryHomework AssignmentNotes
Envisioning: Fueling Creative ThinkingThe Prioritization MatrixSummaryHomework AssignmentNotes
Chief Data Monetization OfficerPrivacy, Trust, and Decision GovernanceUnleashing Organizational CreativitySummaryHomework AssignmentNotes
Customer and Employee AnalyticsProduct and Device AnalyticsNetwork and Operational AnalyticsCharacteristics of a Good Business StorySummaryHomework AssignmentNotes
End User License Agreement

Content preview from Big Data MBA

Part IIData Science

These three chapters introduce data science as a key business discipline that helps organizations “cross the analytics chasm” from the Business Monitoring to Business Insights and Business Optimization phases. These chapters will introduce the concept of data science and then broaden the discussion to cover what data science techniques to use in which business scenarios.

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Publisher Resources

ISBN: 9781119181118Purchase book