THE DATA ERA introduces a significant cultural change to every organization and individual: It’s a shift from intuition-based decision-making to fact-based. While this seems simple, it is much harder in practice, as it causes a company or individual to unlearn their traditional approach. Intuition was sufficient and necessary, when data was limited. But, in a data-rich environment, there is no excuse for anything but thoughtful decision making, grounded in data.
Chapter 2 uncovered how this change in approach is transforming medicine. With the advent of the Data era, physicians are forced to rethink their opinion-based approach and adopt a data-based approach. This will likely lead to one of two outcomes:
The shift to data-based decision-making is a cultural change. A methodology rooted in a fact-based approach becomes a helpful tool for driving that cultural change.
The method for applying big data patterns to decision-making consists of seven steps. ...