ABOUT THE AUTHOR
Bernard Marr is a best-selling business author, keynote speaker and consultant in Big Data, analytics, strategy management, performance management and KPIs. He helps companies collect and analyse the data to improve strategic decision-making and business performance. His leading-edge work with major companies, organizations and governments across the world makes him a globally acclaimed and award-winning consultant, researcher and teacher.
Bernard Marr is acknowledged by the CEO Journal as one of today's leading business brains and LinkedIn nominated him as one of World's top 100 business influencers. He has written a number of seminal books and over 300 high profile reports and articles. This includes the best sellers The Intelligent Company, 25 Need-to-Know Key Performance Indicators, Managing and Delivering Performance, Key Performance Indicators for Dummies, Strategic Performance Management, and Doing More with Less.
In his consulting work he helps executive teams to develop their Big Data and analytics strategies and trains teams in companies to better leverage data and metrics. He has worked with and advised many of the world's best-known organizations including Accenture, AstraZeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal ...