ACKNOWLEDGEMENTS
I am so grateful to everyone who has helped me get to where I am today. All the great people in the companies I have worked with who put their trust in me to help them and in return give me so much new knowledge and experience. I must also thank everyone who has shared their thinking with me, either in person, in blog posts, books or any other formats. Thank you for generously sharing all the material I absorb every day! I am also lucky enough to personally know many of the key thinkers and thought leaders in the field and I hope you all know how much I value your inputs and exchanges. At this point I usually start a long list of key people but I always miss some off, so this time I want to resist that and hope your egos will forgive me. You are all amazing!
Finally, I want to thank the team at Wiley for all your support. Taking this book through production has been a particularly good experience and I really appreciate your input and help. Thank you Jonathan Shipley and Jenny Ng. And a big thank you to Karen McCreadie for the amazing editorial support!