Hear the legendary Bill Inmon discuss big data. Big data promises much, but comes with big challenges as well. Learn what big data is and its value for analytics. Understand the challenges of Contextualization, Standardization, and Interpretation. Know the context of big data within a data warehouse, structured and unstructured data, and raw data. Explore the big data architecture and where MapReduce and Hadoop fit. Appreciate the value of textual disambiguation.