Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia
Introduction
Big data analytics has been revealed as a method for assisting managerial decision-making and exploration activities by presenting previously unknown results that can lead to new insights (Dyché, 2014). Big data analysis has a meaningful impact on the value of a company and its success, resulting in cost savings, increased returns, enhanced customer relationships, and growth. Conditions are not always perfect for big data collection in some institutions (Duan & Xiong, 2015), but big data has definitely increased the volume, speed, and variety of data in today’s world. Data analysis is simpler to do, more accurate in statistics and ...
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