Chapter 5 Digital Transformation in Real Estate Marketing: A Review
Introduction
The availability of computers in the 1990s changed marketing demonstrations as integrated marketing communications (IMC) focused on promotion. In 1996, Hutton hoped that IMC would broaden the outlook of advertising and cement the relationship between public relations and marketing. Pomirleanu et al. (2013, 166–181) have presented the growth of the internet in figures. The number of websites increased globally from 23,000 in 1995 to over 644 million in 2012. In the US alone, internet driven sales revenues rose from a negligible amount in 1995 to $256 billion in 2011. The evolution of digital marketing motivated ...
Get Big Data now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
