Chapter 10 Leveraging Big Data for Digital Marketing
Introduction
This chapter examines how capacities with respect to using large information and big data can help make important associations with clients. In the era of modern transformation (Industry 4.0) big data significantly affects business, since the unrest of organizations, stages, individuals, and digital technology, have changed organizations’ development and intensity. Big data analytics prompts important information and advancement of innovative movement of endeavors and associations, changing economics at the public and worldwide level.
Big data helps and shapes the decisions on pricing, especially in the business-to-business ...
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