Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry
Oliver Moisés Cervantes Flores
Valeria Meléndez Cervantes
Claudia Malcón Cervera
José Gerardo De la Vega Meneses
Introduction
The constant technological evolution of which we are a part has demonstrated the importance of studying and analyzing data to obtain information that supports day-to-day decisions. For businesses, social media, referral sites, and opinion-gathering tools have played a key role in this information gathering process. Now, customer opinions can be analyzed through text mining, allowing them to know and measure the level of customer satisfaction or dissatisfaction with a product or service.
In the same way, this information from ...
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