Big Data

Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century

Alock Gupta

Tanvi Kaushik

Vipin Mittal

Introduction

In the twenty-first century as digitalization has increased, almost everything is online. Today we use various online platforms, sites, and when we use them, the data is generated, which is in the form of text, audio, video, images, graphics, etc. (Memon et al., 2017). In the COVID-19 situation we have seen or are very aware that everything depends or relies on the internet whether it is about studies, work for office employees, shopping, transaction of money, etc. We also use various social media sites so that we can connect to the outer world like WhatsApp, Facebook, Twitter, and Instagram and when we use them, ...